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tupac’s ressurection through the new face

Got to the office this morning and looked at page three – more like bumped into page three – and what did I see?

“I know it seems hard sometimes but remember one thing.
Through every dark night, theres a bright day after that.
So no matter how hard it get, stick your chest out, keep ya head up…. Tupac Amaru Shakur

and add to that

Believe in your dignity and humanity as a black person. Vote for a leader who believes in your abiltiy and humanity as a black person. Vote for 100% empowerment and Total Independence

It is about 22 days till the election to choose the president of Zimbabwe and unless you live under a rock somewhere that is between the incumbent President Robert Mugabe and his opponent Morgan Tsvangirai.

Now I am not about to talk about who I think should be doing what because let’s face it, it is really just two blokes trying to get a job. So good luck to both of them remember what it is about. Whatever that is.

The interesting thing is the rebranding of ZANU PF as a party really. The advert in question – with the Tupac quote from Me against the world looks like it has the message they have been pressing for a minute and a half but it says nothing about the party other than it is revolutionary movement. Now clever thing is by the time you pick this up, the idea is already reinforced in your head whereas with their very obvious look if you’re not into them you will just ignore them.

But not just that, the way they have rebranded their message and look is interesting. There is a sense of freshness about it. While the look before was a bit 1962 – the year before they were formed – this one is almost vogue. It could have been done better but that is the advertising guru in me talking…

Be that as it may, if you really look at it, battered and bruised as the image was, any change was an improvement.

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