PSL-ZIFA squabble puts top flight sponsorship at risk
Delta Beverages are unhappy with the ongoing impasse between the Premier Soccer League and the Zimbabwe Football Association.
The company’s marketing director Maxen Karombo says with the raft of suspensions the leadership vacuum means negotiations over an extension of the deal to sponsor the country’s flagship league are in danger. The current deal runs down at the end of this month.
Karombo says that its brand, Castle Lager, the title sponsor of the PSL was continually being associated with unsavoury headlines over the relegation and promotion fights.
Delta Beverages is arguably the biggest sponsor of local sport and were they to pull out of the PSL sponsorship, it would be a disaster of sorts.
The PSL emergency committee is meeting on Saturday to find a resolution. As it stands it is not clear how the matter will be resolved given the complexities of the problem and possible lawsuits.