Dear Nando’s: Not A Good Move
So there is an advert by Nando’s that has been doing the rounds on the web and what not, taking pot-shots at Zimbabwe’s President Robert Mugabe in the most irreverent way.
The advert is tasteless and inappropriate.
Now, some will say this is just jest but I am not impressed, to say the least. Whatever differences Zimbabweans have with their leadership on whatever level, they will not stand for a foreign company making them the target of their jokes. Insinuating anything concerning a people’s leadership is disrespectful.
In essence what we are saying is that he is our president. He is not available for Nando’s comedy. Much the same way that we will not make fun of any leader outside our borders – especially for commercial gain – we ask that Nando’s affords us with the same courtesy. No matter how clever one thinks it is, it is not a good move.
On top of that, mocking the dead is un-African so the advert is an affront to our value systems.I can not imagine anyone finding joy in the death or insinuating death to a sitting leader regardless of whatever discontent one may have. Nando’s should make grilled chicken -which they are pretty good at – not airing its political views in its ads.
Some of the liberals will say that it everyone is open to ridicule perceived or otherwise. We simply say that is not the point. For them, nothing is sacred anymore. We say we must not reduce ourselves to this. There must always be a line… and in this instance Nando’s has crossed it.
From what we know, the fall-out is complicated. We will be watching.
That is what we think. We will be curious to see what you think of the ad.