Econetmail hijacks ZOL colours
Econetmail is the new thing where you can mail people using your number and yeah well they have launched it.
So anyway we have always known Econet to be the blue and red company. And we have known ZOL to be the blue and orange company.
But I have just been looking at the econetmail site and I just noticed that they have blue and orange as their colours.
From a branding perspective this is a departure from http://www.econet.co.zw which has Econet’s distinct colours,
It is a bit disappointing and you wonder if this is a clear attempt to dilute a competitor’s brand.