A slightly crazy moment with… Nomathemba ‘Posh’ Ndebele
Nomathemba Primrose Ndebele is probably one of the most followed social media star in Zimbabwe with her style of social commentary being staple for many Zimbabwean Facebook users.
She never shirks from the dark alleys of controversies with her posts, some overtly sexual shared numerous times, showing her unapologetic ownership of sexuality. Some may call it taboo. We call it slaying and owning it.
When her fingers are not weaving a tapestry of intriguing quips for her follows, she runs her business POSH, a high end ‘modern boutique with vintage charm’, which has attracted many a customer intent on looking magnificent.
We had a quick chat with her and this is what she had to tell us, in our crazy moment with Nomathemba ‘Posh’ Ndebele.
What is your government name?
Nomathemba Primrose Ndebele
What do you like to call yourself?
Because of the popularity of my business..”Queen Posh” has become the new name.
What is the most ridiculous nickname you have ever had?
Which side of the bed do you sleep on?
Right side. I love being in control!
Is it the same side if you are sleeping with someone?
Definitely,they better go on the left side.
Are you left-handed or right-handed?
What is your favourite instrument?
The violin. Nothing is sexier than a man who can play a violin.
What is the first song you fell in love with?
I guess its Sisqo- Unleash The Dragon. Everyone remembers where they were when the album came out!
Best concert you have ever been to?
It has to be Mavado when he came to Harare, I have always been a big dancehall fan with undying love for Kartel!! So Movado was the closest I could get to. Vibes Kartel show
Of the posts you ever made on social media which was your favourite?
For a person who posts 10 to 15 posts per day,hundreds a week with thousands of likes and comments its really hard to determine my favourite. Maybe i could ask,which one has been your favourite?
How seriously do people take your racy posts? Like do you get groupies?
Some people take them so seriously. Sometimes I’m just joking around about a certain topic (usually issues affecting today’s young women) and I get people thinking I’m talking about them!
Groupies? Yes all the time. You should spend a day in my inbox!
How do you deal with groupies?
I am a very friendly person, I think lol so I try to entertain and give everyone attention. It only stops with those aggressive groupies who end up being stalkers and some bitter groupies who go on to create ghost accounts just to attack me,it never fazes me!
How excited were you when the first groupie hollered at you?
It felt good! As you know Zimbabweans rarely holla directly ,i just heard some girls whispering my name ” Is that Nomathemba…” Being me, I greeted them, 2 seconds later we were having some selfies… And in a moment they were up on Facebook. Great moment!
Are you that crazy, cause some of those posts… ma1?
I think I’m very normal. LOL
Ok the real question we wanted to ask is… do you love sex that much?
Who doesn’t love sex that much?
So how do you balance that crazy person online with the upmarket brand that is POSH?
Posh and Nomathemba Primrose Ndebele are two different entities. When you come to Posh ,you wont see Nomathemba the blogger but Nomathemba the businesswoman. But the two feed into each other as most of my clients are people from my social network who are fascinated by the social media brand and relate not only to my posts but my life journey.
Where is Zimbabwean fashion going?
Like many other industries it has been affected by various economic factors but also over the past years there has been many players selling clothes now, vanhu vanzwa kwaita mari kuhembe. LOL. But in the end I assert its about setting up a unique brand that attracts a certain demographic sector,which i believe we are doing at Posh. Zimbabweans are fashion conscious society which I believe is a contributing factor to the industry as a whole.
Where is your career going?
My goals are to set out a fashion empire through out Zimbabwe and beyond and we are in the process of doing viability studies to set up in other African capitals. I see a foundation to empower rural single mothers in my path too…..I am doing all of this one stage at a time and at the moment my primary focus is to grow the Posh brand and refine the business model before spreading my wings . I would also plan to do Radio and Television in the near future, I have had producers and fans asking me to go on those platforms. The sky is the limit!
What do you want to be remembered for?
I want to be remembered for uplifting a generation of independent hard working women who are confident, assertive and own their destiny. The thematic framework of my posts for those who look closely,its built around these issues. As a businesswoman I want to be remembered as an African woman who defied all odds and in the end becoming an international fashion mogul…..A perfectionist whose ambitions were unmatched!!!