Zim design house David Alford headed for New York Fashion Week

Highlands based fashion house David Alford Harare makes national history by being the first locally based designers invited to showcase at New York Fashion Week 2017 next month.

Saturday 11 February 2017 will go down in Zimbabwean and Zimbabwean fashion history as the debuts its Autumn/ Winter collection “On the Precipice” inspired and influenced by one of the 7 natural wonders of the world – The Great Barrier Reef. The Great Barrier Reef is diminishing to a point of up to 67% in certain areas with it suspected to take up to 15 years to recover if at all and has taken somewhere in the region of 25 million years to develop to its present day state.

Many contributing facts have caused the demise of the reef, both man- made and natural causes and it was this idea of two polar opposites which made Creative Director David Alford begin to look into how he could bring a collection together that resembles the process of something living and dying.

After an incredible 2016 which saw a well-received Spring/ Summer 2016 collection Centurion debuted at Accra Fashion Week before making its way to the prestigious UNESCO Africa Fashion Reception in Paris and lastly Nairobi Fashion Week.  The brand ended 2016 on an unmatched high being awarded Best Designer Couture at the Style Oracle Fashion Awards and Designer of the year at the Zimbabwe Models Awards 2016 respectively.

Said David Alford:

2016 was a tremendous year for the brand to further its reach outside of Zimbabwe, and for our overall team to refine developing collections. 2017 looks set to take the Brand to new heights and give us the opportunity to immerse ourselves in more prestigious Fashion Shows with the hope of our garments being stocked by International stores etc.

We are pretty excited. History made!

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