Shoko 2017 theme revealed
The 7th edition of Shoko Festival is set to take place from the 29th of September to the 01st of October 2017 and the theme for this year is YOUTOPIA.
The theme this year celebrates the individual and what the concept of Utopia means to a person. The current economic situation presents many daily challenges for Zimbabweans across the board, so the idea behind the theme is to explore what it is to reach for an ideal, whether it’s personally or professionally, where do people see themselves and what essentially is their happy place. Like any entertainment event, Shoko Festival is an escape from the struggles faced and it’s a place where people should feel free to express themselves and experience the joy that life has to offer.
This year the festival took a different approach when it came to designing the theme. Having selected the theme YOUTOPIA, the team with the assistance of ComExposed, assembled a crew of 5 young designers to take part in the Shoko Theme Competition. The designers were given a brief and were told to come up with their idea of YOUTOPIA. The competition ran over three weeks and on the 19th of May the designers presented their concepts, with the winning design belonging to James Magwenzi. The idea behind running a competition was to discover new young talent, provide them with a platform to expose their skills thus helping them to cultivate their careers by putting them in a position to generate more jobs in the future.
Shoko Festival continues with its mandate to promote Urban Culture and create a vibrant space where the youth are able to attend, engage, be inspired and aspire for more. Its important for young people to be encouraged to participate, to have their voices recognized and understood, so that they are motivated to contribute significantly and positively to the development of the nation.
The festival will be returning to its home bases at the Zimbabwe Museum of Human Sciences grounds on Rotten Row in the CBD for the first two days, and Chitungwiza for the last day of Shoko, “Peace in the Hood” concert. In the coming months Shoko will be releasing information on what people can expect this year festival including the headlining acts and any new innovations that festival will undertake.
Artists that have featured at the festival in the past include the crowd favourites, Jah Prayzah and Winky D, Hip Hop stars AKA, Cassper Nyovest, Khuli Chana and Junior Brown, Comedians Tol A$$ Mo, Tumi Morake, Doc Vikela and Clive Chigubu, songtresses Bucie and Hope Masike and reggae legend Tony Rebel, to name a few.
Shoko Festival presser