Multichoice announces new channels under its rewards programme as content game heats up
The heat seems to be on in the content game after Multichoice announced four channels for all subscribers on its platforms.
The channels are:
- Zee Bollymovies on DStv channel 114 is a Bollywood movie channel with a mix of classic and contemporary movies dubbed in English. The channel will launch with movies such as Mohra, Kushi, Shaitan and Fitoor.
- Viasat Life on DStv channel 177 is a factual entertainment channel with inspiring stories of ordinary people who have made it big, filled with insightful and practical information. The channel features shows such as Martha & Snoop’s Potluck Dinner Party, Dwayne ‘The Rock’ Johnson in Wake Up Call and a variety of lifestyle shows like House of Curves, The Three Day Nanny and My Floating Home.
- Nina TV on DStv channel 143 is a telenovela channel featuring African and Brazilian soaps embracing romance, passion, drama, suspense, action and vengeance. Viewers can enjoy movies such Lalola, Brave Woman, Side By Side and Mali.
- Trigger on DStv channel 188 is aimed at the male members of the audience, featuring content with ‘a dash of macho.’
The channels are part of a campaign called DStv Thanks, ‘aimed at recognising and rewarding subscribers for their commitment to the brand, especially those with subscriptions that have remained continuously connected to DStv for three months or more’.
Says Lovemore Mangwende, Chief Executive Officer of MultiChoice Zimbabwe:
We are delighted to join in the launch of DStv Thanks, which is a means by which we can appreciate our customers. As we place customers at the heart of our business, this is one of the ways of showing our gratitude for their loyalty and support by offering them more value.
We remain committed to improving our value-added benefits and creating platforms on which we can show gratitude to our customers for being part of our family.
The satellite service has increased its offering to the public as the heat from new players in the African market continues to increase.
The channels will be available to all subscribers from the 7th to the 21st of March and then only to specific commited users according to the DStv website.