EXCLUSIVE: Bryan Adams Show Fact Sheet; How The Show Was Advertised

We reached out to Davies Events, the company that ran the Bryan Adams show to find out their side of the story in the matter.

People have accused the company of not advertising the show and tickets were only made available to white people.

We spoke exclusively to David Davies and he said while he was not able to comment on the opinions in The Herald and Daily News he was able to provide us with a fact sheet on how the marketing campaign was rolled out.

The marketing campaign was rolled out as follows:

  •  Thursday, 14th November 2013 a teaser was placed in the Newsday in the form of an advert.
  • Friday, 15th November the story was broken at 07.00am by ZiFM, live on air. (This ended up being 7:30 after some of the artist’s songs were played)
  • Friday, 15th November the story was broken by the Independent. Full page advert plus editorial. The box office details were released in this editorial and on ZiFM (backed up on Facebook and our website). Click here to view the story in The Independent ( 1mb PDF)
  • Sunday, 17th November a further full page with advert and update on box office details was released in the Standard.

The tickets were sold from a specially constructed public box office, located in Borrowdale. Once the story broke, eager fans made their way to the box office and people queued for hours to get their hands on tickets which were being sold manually. A maximum of 6 tickets per person was enforced so as to ensure that a fair distribution of tickets took place and no one person could secure a block booking. The box office was opened at 6:00pm to allow all fans to make their way to the box office even if they worked during the day.

Bryan_Adams_Harare_Box_office

Fans queue to buy Bryan Adams tickets in Harare

The tickets were all sold out by lunch time on Saturday 15th November and this was communicated in the Standard on Sunday. 

So there you have it folks. There was no secret society in putting this show together.

  • Nge2013

    Big Up guys!! Now this is journalism, both sides of the story! Anenzeve ngaanzwe!!

    • thank you for your kind words

      • KneeGroPleeZ

        Being a “free” country where there’s room for many people., and for these many people to generally do mostly whatever they like., its not neccessarily a problem for some to occasionally wish to organise things targeted primarily at others like them… People do this all the time. By the same token, it shouldn’t be a problem for some of the other many people to point this out where they feel they observe it… What is however silly is to expend all this energy to then try to obscure the simple observation that this show was primarily intended/marketed to a particular subset., an endeavour for which the promoter/marketer would normally be revelling in because they did it quite successfully… Come on 3-mob…

        • The issue here is not that. The argument all along has not been about publicly targeting a market. Claims have been that all this was done in a clandestine fashion, to quote Daily News, like a ‘secret society’. This illustrates the fact that everyone had the opportunity to buy tickets because they were made available to everyone. That white people happened to be the most enthusiastic is immaterial.

          • KneeGroPleeZ

            I don’t think its a stretch for some to say this show was marketed in a way that could be said to be “clandestine” to the generality of Zimbabweans… Niche marketing… (read the “Marketing Campaign ‘Factsheet'” they gave you…) which again, isn’t really unlike “campaigns” for loads of things/events… right. .. & So the marketing was positioned in a way that leaned towards the “white”, Sam Levy’s Village proximus Niche… Why care to dispute this…

  • I can vouch for all but the Radio bits, we even went and bought The Independant, purely because they refused to let slip until the papers where out… I’d be very interested to see if The Independant noticed a spike in sales that particular day…

    Even thought I got tickets I did have my opinions of how ticket sales should have gone, but I personally don’t think anyone knew what kind of turnout to expect. A lesson learnt for the next show, which I really hope is soon…

    Davies Events?

    • Every show has lessons to be learnt, things that could have been done better, some of which are even spelt out by people who stood in queues for 5 hours. These can be found on the Davies page

      • People who stood in the queue for 5 hours where either queue jumpers or had people “keep” them a place.

        We were in the queue for over 10 hours, 12noon till after 10pm, and no I am not exaggerating.

        Good thing we took chairs, umbrella, cooler box, food and my legendary sense of humor.

  • TORINOS

    We saw the Adverts, vamwe vari kungopopota asi they dont even knw kuti anoita nezvei Bryn Adams wacho.

  • KneeGroPleeZ

    Yeah Borrowdale-Box Office…

  • KneeGroPleeZ

    Being a “free” country where there’s room for many people., and for these many people to generally do mostly whatever they like., its not neccessarily a problem for some to occasionally wish to organise things targeted primarily at others like them… People do this all the time. By the same token, it shouldn’t be a problem for some of the other many people to point this out where they feel they observe it… What is however silly is to expend all this energy to then try to obscure the simple observation that this show was primarily intended/marketed to a particular subset., an endeavour for which the promoter/marketer should normally be revelling in because they did it quite successfully… Come on 3-mob…

  • KneeGroPleeZ

    I don’t think its a stretch for some to say this show was marketed in a way that could be said to be “clandestine” to the generality of Zimbabweans… Niche marketing… (read the “Marketing Campaign ‘Factsheet'” they gave you…) which again, isn’t really unlike “campaigns” for loads of things/events… right. .. & So the marketing was positioned in a way that leaned towards the “white”, Sam Levy’s Village proximus Niche… Why care to dispute this…

  • Marshall Mahachi

    Haiwawo, rega vazotorerwa ma farms….. white can really be cunning at times…… didn’t even know kuti there was that much white people left in Zimbabwe….. I just don’t see how this explains why 99.9% of the attendees were whites…. Have you done investigations to check whether their justifications are truthful… from your article it seems you are passing conclusions based on one side only….. Don’t really like the guy’s music but seeing the whole auditorium filled with whites only zvakangondi bhowa so….

    • Marshall Mahachi

      And from the picture of the queue in the post it was 50/50 blacks and white…… so somehow it was only the blacks who were not patient enough and went home before getting tickets… real funny… p.s am not a racist..

    • n002213f

      You are so stupid its amazing you can make a post on the internet. I can’t leave this unchallenged.

      What has farms have to do with a concert? Zimbabwe is a capitalist country, if they played by the book and made their money so be it. Pane pambodzi to conclude here apa or they just gave the organiser’s side.

      What explanations and investigations do you want, uri ani iwe in the grand scheme of things. Kana wasvotwa organise your own concert mhani. When we (blacks) fill stadiums for our events pane anobvunza here, are you invited to all parties and events, zvimwe pfuurwai mhani. Its people like you vanongohumana, kuita sevakazvarwa chembere dzaenda kudoro. You were surprised to see so many whites and that pissed you off, REALLY, u thought makavapedza vese, zvino uchadini zvawavaona? The guys brought in a singer and paid taxes that will be used for all. Downstream businesses made money from services they rendered at the concert. U don’t like the guy’s music yet feel entitled to know why there were so many white, makaita sei vanhu imimi? Instead of trying to understand how the organisers pulled it all, and maybe organise your own woita mari, waita jealous semwana mudiki ukati ngatiputse zvese tese tisaita mari yacho. Cry my beloved country.

      • Marshall Mahachi

        better cry zveshuwa…… kwanzi if someone had dropped a bomb paHICC taigona kusarwa ne 10 varungu chete muZimbabwe..